Define your own sales landing page URL and improve SEO

Your ticket buyers need to know about your event before they can buy tickets to your event. Define a custom URL ( the website address that appears in your browser) for your sales landing page to make it easier for ticket buyers to find your page. Set your own keywords to help search engines suggest your page to event ticket buyers.

Remember that assigning a URL is an optional feature to help people find and buy your tickets. Coconut Tickets always assigns a URL automatically, even if no custom URL is set and therefore this is not a mandatory step to putting tickets on sale but it could be very beneficial.

Check first that your event is ready to go on sale:

  • event and tickets have been created
  • sales landing page has been assigned
  • there are no warnings about your event on the dashboard

On your event dashboard look at the grid for the “landing page ” column for your event. You will see a button with the name of your sales landing page on it. For an example see the screenshot below. Here we see two events, each with a different sales landing page.

Click on the landing page button for your event and it will display a small menu from which the landing page can be: edited, changed or you can set a custom URL.

Next, click on the “customize url” menu item, this will display a dialogue popup from which you can enter your custom URL. See the screenshot below.

In our example, the event doesn’t have a custom URL set. We can see this because there is a warning on the dialogue box form. However, you will see in the screenshot that, to make it easy as possible, Coconut Tickets has suggested a custom URL for the event.

If you want a different custom URL then you can edit the suggestion, or delete it entirely and start again. When you type your own URL then Coconut Tickets will help you by only allowing URL friendly characters to be entered.

Similarly, Coconut Tickets has also made a suggestion for the sales landing page title tag and a suggestion for the meta description. These suggestions are derived from analyzing the information your entered about your event. You can delete these values and type in your own if you prefer.

When you are happy with the custom URL, title and meta description then click on the “save” button.

At this point Coconut Tickets will conduct a final check on your custom URL to make sure that it can be used. If the custom URL is OK then the dialogue will display the full URL of the landing page and you can click the “copy link” button to copy it to the clipboard. See screenshot below.

At this stage, if you copy the URL for your event and paste it into your browser then your sales landing page will be displayed (assuming that your event is already on sale).

The same copied URL can be pasted onto your website or sent in social media as required. Of course, if your prefer to use the embedding tool in Coconut Tickets to create links or export to WordPress then you can still use this tool and it will automatically make use of any custom URL you have set.

Note that the URLs used in this tutorial are for demonstration purposes only.

Google and other search engines may take a few days to notice your new sales landing page, once they do then your ticket buyers will be able to find it directly through a Google search.

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