Bidding for event vendor pitches and concessions online

Enabling vendors to do the bidding for vendor event pitches and concessions online could maximize the revenue for your event and minimize the time spent on following up.

For information on the many benefits of selling vendor pitches and concessions online please see 12 Benefits of selling vendor pitches and concessions online


Setting up bidding for vendor event pitches and concessions

First define your event in Coconut Tickets, then select “Define vendor pitch” from the dashboard main menu.

Select the event you want to sell pitches for, then define the pitch sales approach to be “Area bid pitch” and the page will expand to allow for the definition of the pitch. Here is an example of a defined Area Bid Pitch.

area bid pitch definition screenshot

Once the pitch sales approach has been chosen you need to enable the pitch to be able to use it. Coconut Tickets supports more than one type of pitch sale online for the same event, so it is necessary to enable the ones you want to use.

The chosen pitch measurement units and currency are used throughout the pitch definition. Each pitch will be defined in terms of units wide (frontage) by units depth.

Vendors will only be able to choose a pitch area that is within the minimum and maximum amounts you define and in increments set by the “base step size”. For example, if your pitches will be sold by the meter and your smallest pitch is 2 meters wide then the minimum frontage will be 2 meters and the base step size will be 1 meter. This avoids a vendor asking for a frontage of 1.5 meters.

You have the option of defining the minimum amount that a bid must be. The minimum is defined in terms of area. For example you might not want to offer pitches for less than £100 / square meter.

Having defined the Area Bid Pitch you can then complete the pitch sales definition by defining the electrical power options, any additional products the vendor can choose (e.g. rental of tables or chairs) the booking order form and the terms & conditions as is common to all pitch types in Coconut Tickets.

Next you can return to the dashboard and select “Define sales landing page” from the main menu. On the last page of the sales landing page definition, be sure to select your event so that it is then linked to the sales landing page that you have just defined.

This time when you return to the dashboard you should see your event in the dashboard events view is now ready to be put on sale. Click on the “embed” link and choose how you wish to link your website or social media to the sale of this pitch on Coconut Tickets.

When a vendor sees your marketing then he can click on the pitch sales link and he will be presented with the sales landing page that you defined earlier, containing the tool for him to bid for a pitch. An example of this can be seen here.

screenshot of bidding for vendor pitches and concessions

This is a snippet of the whole page, it is not showing the event branding that would be there on the full page.

The vendor would select the pitch area they want and then enter the amount they wish to bid to obtain that pitch. Then they would complete the online booking form and on submission receive a confirmation of their pitch request, an example of which can be seen below.

thank-you for bidding for vendor pitches and concessions screenshot


As the event manager you can then review all the pitch bids that have been received. Select manage bids from the main menu. An example of the manage bids page can be seen here.

manage bids screenshot

Each bid can be looked at in detail and when you want to accept bids you can change their status to “Qualified” at which point Coconut Tickets will send an invitation email to each vendor to pay for their pitches.

When the vendor clicks on the payment link within the received email he will automatically be taken back into Coconut Tickets to complete the payment process. First he will see the review page, an example of which is shown here.

review page bidding for event pitches and concessions screenshot

As per all online ticket purchases in Coconut Tickets, the buyer can now enter a coupon (if he has one) and agree to the terms and conditions before making the payment. As soon as the vendor makes a payment you will receive the funds directly in your PayPal (or Stripe) account.

When the payment is complete the vendor will receive an email with the PDF e-ticket for the pitch. The ticket has a QR code for identification. On the day of the event you can use the Coconut Tickets scanning app to read the QR code and know instantly whether the trader has a valid pitch authorization.

With a successful event completed you may start thinking about next year. In Coconut Tickets you need only define the new date schedule for the repeating event and the existing definition can be re-used for the next occurrence of the same event without having to start again.

Summary process for area pitch bidding

  1. Select “define vendor pitch” from the dashboard main menu
  2. Choose the event you wish to sell pitches for
  3. Next select “area pitch bid”
  4. Enter the details of the area pitch bids you will accept
  5. Complete the electrical power, optional products, order form and terms & conditions as per any other pitch type on Coconut Tickets
  6. Save the area bid pitch definition
  7. From the dashboard put the pitch “on sale”
  8. Publish a link to the sales page allowing vendors to click and bid


For more information on defining pitches in general see Selling vendor pitches online with Coconut Tickets

For specific information on vendor order forms see Collecting vendor documentation with Coconut Tickets booking form

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