The Best Way to Sell Event Tickets Online

As an event organizer, you have prepared your event for a great guest experience. You have made all the arrangements, booked the venue, contracted with the caters etc. However, you may still be wondering  how you can sell all your tickets to your customers, how to prevent ticket fraud and how to control entry to the event.

From our experience at Coconut Tickets we have worked with a lot of event organizers and learned a lot about event ticketing. We want to share our experiences with you on selling event tickets online.

Problems with finding the best way to sell event tickets online

Here are some of the problems faced by event managers while selling tickets for sports, concerts, and festivals online:

  • Deciding on buying or building a ticketing solution.
  • Planning ticket categories and pricing.
  • Choosing the right ticketing platform to match event requirements.
  • How to create tickets.
  • How to manage if ticket revenue doesn’t arrive immediately.
  • Tracking, measuring and comparing ticket selling performance.

The best way to sell tickets online for your event

Step-1: Make a plan to sell tickets online

Identify what you want to sell, how you want to sell it and who the audience for the event will be.

Step-2: Create your own / Choose an online ticketing Platform

Build a solution or pay monthly for an existing proven service. Only build if you are absolutely sure your event can’t be sold using an existing platform. Look for free trials to help validate your choice.

Step-3: Design your ticket sales page

This is the page where your customers buy your tickets. Add your branding and ensure all information needed to buy a ticket is on this one page. Create an online booking form to collect customer information.

Step-4: Choose how to get paid

Choose the best method for your ticket customers to pay. Could be as simple as using your own PayPal or Stripe account.

Step-5: Start selling your tickets

Preview your ticket sales page to check it looks right. Link the sales page into your own website or social media. Switch the event “on”.

Step-6: Promote your event

Use social media and forums to spread a description of your event and a link to your sales page. Use discount websites to offer discounts to your “early bird” buyers.

Step-7: Track sales performance

Regularly track your sales by ticket category and in total. Reduce the availability of early bird tickets as sales take off.

Step-8: Check in participants

On the day, print your final “door list”. Use a ticket scanning app to check guests in with your phone.

Coconut Tickets can help you sell tickets to your events. Benefits include:

  • No software to install and no contracts to sign.
  • Flexible ticket models to sell tickets for any event.
  • Affordable solution aimed at small to medium size businesses.
  • Straight forward monthly pricing with no hidden fees or difficult calculations.
  • We offer a serious free trial to get along with our ticket selling platform! It’s a month’s subscription with the ability to sell 300 tickets for an event for free!
  • You will be able to receive your ticket revenue directly in your PayPal or Stripe account. There is no-one in the middle!
  • We offer a sophisticated analytic system to track and measure your sales performance. You can even compare your sales with previous years’ sale!
  • We don’t store your customer credit card data so there will be no  embarrassing data breaches to worry about.

We wish you every success with your event sales!

The Coconut Tickets team

Coconut Tickets provides a ticketing platform for selling public tickets and vendor pitches (concessions).

  1. Make a plan to sell your tickets online
    Identify what you want to sell, how you want to sell it and to who the audience for the event will be.

  2. Create your own / Choose an online ticketing Platform
    Build a solution or pay monthly for an existing proven service. Only build if you are absolutely sure your event can’t be sold using an existing platform. Look for free trials to help validate your choice.

  3. Design your ticket sales page
    This is the page where your customers buy your tickets. Add your branding and ensure all information needed to buy a ticket is on this one page. Create an online booking form to collect customer information.

  4. Choose how to get paid
    Choose the best method for your ticket customers to pay. Could be as simple as using your own PayPal or Stripe account.

  5. Start selling your tickets
    Preview your ticket sales page to check it looks right. Link the sales page into your own website or social media. Switch the event “on”.

  6. Promote your event
    Use social media and forums to spread a description of your event and a link to your sales page. Use discount websites to offer discounts to your “early bird” buyers.

  7. Track sales performance
    Regularly track your sales by ticket category and in total. Reduce the availability of early bird tickets as sales take off.

  8. Check in participants
    On the day, print your final “door list”. Use a ticket scanning app to check guests in with your phone.

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