11 Ways Event Ticketing Companies Charge You Fees

We are all protective of our ticket sales revenue, and as a result no-one wants to pay over the odds for event ticketing. To minimize your ticketing fees it is important to understand the different fees you might be charged for and then to choose the ticketing service that best matches your needs.

 

None of us like hidden fees, and any fee can feel like a hidden fee if you didn’t know about it before you started selling.

 

First lets look at all the possible fees charged by all the event ticketing platforms before we look specifically at Coconut Tickets fees. We analyzed many different popular event ticketing platforms to arrive at this comprehensive list:

 

Per ticket fees. If you have a high-ticket event and high-value tickets, some platforms will kill you on per ticket fees. The more tickets you sell, the more you pay. Although, if you were unlucky and didn’t sell many tickets then your total ticket fees will be small.

 

There are two types of per ticket fees and it is important to understand the difference and how these apply to your event.

 

#1. Per ticket fee percentage. Many popular platforms will charge you a percentage of each ticket you sell. For example, if you sell a child ticket for £10 with a 10% per ticket fee then you can expect to pay £1 in fees, but if you sell an adult ticket for £100 with a 10% per ticket fee then you will be deducted £10 and receive £90 for every ticket sold. Sometimes this fee has a minimum or maximum amount, for example you sell a ticket for £2 with a 10%, but there is a minimum charge of £1 on each ticket so you receive £1 for every ticket sold not £1.80.

 

#2. Per ticket fixed fee. This an amount that is charged on each ticket sold and the amount is independent of the cost of the ticket. Therefore, you might sell a child ticket for $10 and there could be a fixed fee of $1 per ticket, which would result in receiving $9 for every ticket sold. If you sell higher cost tickets

 

#3. Combined per ticket fixed fee and per ticket percentage. Beware that some ticket sales platforms will charge you both a fixed fee and a percentage fee per ticket sold. This is similar to them applying a minimum fee per ticket.

 

#4. Plan fee, subscription fee or platform fee. This is usually charged each month or each year. It will be a fixed fee for your use of the event ticketing platform. Use is determined by the number of events and number of tickets you have chosen to sell. These events and ticket amounts will be grouped into a simple set of subscription plans. For example, you may choose to sell 1 event of up to 300 tickets for $16/month.

 

#5. Combined per ticket and platform fee. You will find that some ticket sales platforms will charge a combination of a per ticket fee and a platform fee.

 

#6. Customer per ticket fees. Effectively these are “hidden fees” for your customers. They see a ticket advertised at £50 but with a 15% customer ticketing fee they get charged £57.50 at the checkout! There are ticketing platforms that charge both a per ticket fee to your customers and charge you, the organizer, an additional ticketing fee.

 

#7. Payment gateway fees. If your customers pay electronically then a 3rd party payment gateway will take the payment from the customer. The biggest online payment gateways are PayPal and Stripe. You can expect most payment gateways to take around 2.9% of your ticket payment as the fee for their services.

 

#8. Withdrawal fees. Depending on the ticketing platform, your sales revenue maybe either paid directly into your bank account, or paid first into the ticketing platform’s bank account. When the money is in your bank account then there are no more fees to pay to access your money. But if your sales revenue is sitting in a third party account then you may need to pay a fee to transfer the money to your own bank account in order to be able to use it.

 

#9. Early withdrawal fees. Some ticketing platforms hold your ticket revenue in their bank account until your event is over, if you wish to access it earlier then there is an early withdrawal fee to pay. If your sales cycle is very short then this might be OK, but if you sell tickets 6 months before the event starts then you won’t be able to use your early bird ticket sales revenue to pay for event costs for another 6 months unless you pay the early withdrawal fee.

 

#10. Support fees. What type of support is offered by the ticketing platform? Some platforms only offer limited support unless a higher platform fee is paid to access an enhanced support service. It is worth checking before you choose a platform.

 

#11. Premium or custom feature fees. You may want a ticketing feature that is not available in the standard package, or you may have requested a custom feature such as a bespoke landing page. These features may require the payment of an additional fee.


Coconut Tickets Fee Structure Explained

Now we know about all the possible fees that could be charged, here is a complete list of all the fees that Coconut Tickets will charge you.

  1. A predictable monthly subscription

That’s it! No per ticket fees, no customer ticket fees, no premium fees and no support fees.

Whats more, because you can use your own Stripe or PayPal account with Coconut Tickets you don’t have to wait before receiving your ticket revenue.

Of course when you use your own Stripe or PayPal account with Coconut Tickets you will have their payment gateway fee to pay but it is not something that will be deducted by Coconut Tickets.

 

To learn more about Coconut Tickets fees, please visit our pricing page.

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